EA Sports: E3 2002

Under the direction of ad agency OWNP, digitalcore created an EA Sports motion graphics and editorial opening for the E3 convention in Los Angeles. Electronic Arts and OWNP wanted a raw people/real athletes inspiration piece to continue the EA Sports brand appeal and inspire "real" gamers. We took raw footage of athletes from all sports, including football, soccer, NASCAR, and golf, as well as sound bites from, among others, Tiger Woods and "The Greatest," Mohammad Ali. We step cut the footage, and added color correction and film grain to add to the look. We then animated the EA logo to mesmerize the viewer with the optical illusion of growth - "is it getting bigger?" The piece was shown on a large format video wall.