EA Sports Out

Under the direction of Ad Agency OWNP, DigitalCore created a motion graphics and editorial opening for EA Sports to launch this years E3 convention in Los Angeles. EA and OWNP wanted a raw people/real athletes inspiration piece to continue the EA Sports brand appeal to inspire "real" gamers. We took raw "real" footage of athletes from all sports, including football, soccer, NASCAR, and golf, as well as sound bites from, among others, Tiger Woods and "The Greatest" Mohammad Ali. We step cut the footage, and added color correction and film grain to add to the look. We then animated the EA logo to mesmerize the viewer with the optical illusion of growth - "is it getting bigger?" The piece was shown on a large format video wall at E3 2002, "A World of Its Own", this year held at the Los Angeles Convention Center.