HP Touchsmart "Touch" Campaign

HP needed a new campaign to launch its "Touchsmart" computer. The computer does not need a mouse.  This project was shot on "Red" camera and editied on Avid and finished in smoke. HP needed a catchy song and found Joan Jett's "Touch". This fast paced edit consisted of different people touching the computer as the camera turned around them.  In Smoke, the shots were composited and positioned to give it a seemless turntable effect.  Additinal roto work had to be done on hands and the computer itself.  The campaign was highly succesfull and consisted of a 60 second and 30 second commercial and was launched worldwide.