Website

Digitalcore engineered the web site, jandy.com, through a process called user-centered design, a proprietary system of comprehensive visual research and customer interviews. The resulting site reaches out to consumers and pool professionals alike, serving the specific needs of each through an interface combining clean design and powerful technology. Digitalcore will host, maintain, and enhance jandy.com on an ongoing basis. "We look forward to our continuing partnership with Jandy," said Brent Kirsten, Digitalcore's Owner and Creative Director. "Jandy products are known for their advanced technologies, so it is critical for the Jandy website to reinforce that brand positioning. This initial rollout is just the beginning of great things to come."

The new Jandy site features several new technical assets built to assist and guide pool professionals. These include a full-featured search engine, a sophisticated registration system, and an interactive locator map which serves to quickly connect consumers to pool professionals in their geographic areas. "Right from the start, Digitalcore's approach to the project was comprehensive," said Scott Ferguson, Marketing and Sales Operations Manager for Jandy. "The design team went to great lengths to understand the complexities of our business, our marketing efforts, and our industry. We are thrilled with our new site, and with the help of Digitalcore's talented staff, we look forward to incorporating even more technological advances in the near future."